$297/mo Custom website + automation. No contracts. Cancel anytime.

Your website.
Your AI. Always on.

Initial Win builds local service businesses a custom website — then runs missed-call-text-back and email + SMS follow-up so no inquiry ever falls through the cracks. $297/month. Cancel anytime. Live in 7 days.

No contracts, cancel anytime
Live in 7 days
We handle all the tech
Cancel anytime
app.initialwin.ai / dashboard
This Month
142
New Leads Captured
Website Visitors1,204
Chatbot Convos389
Appointments Booked47
AI Chatbot — Live
Hi! I can help you book, answer questions, or get a quote. What brings you in today?
How much does it cost?
Great question! Pricing starts at $297/mo. Want me to book a quick call so we can find the best fit?
Yes, Thursday works
Perfect! I just need your name and email to confirm your Thursday slot 🎉
Automation Pipeline
Lead captured
Via chatbot · 2 min ago
Auto
📱
SMS sent instantly
Instant follow-up fired
Sent
📧
Email sequence started
Day 1 of 5-day drip
Active
📅
Appt reminder queued
Auto 24hr + 1hr reminder
Queue
🤖
AI Chatbot
Responded in 3 sec
New Lead
Automation triggered
Trusted integrations powering Initial Win — the same stack used by the world's fastest-growing businesses
Google
Meta
Instagram
Stripe
Zapier
Twilio
48h
Average time to go live
More leads converted on average
24/7
Always-on lead capture
$0
Extra software to buy or manage
What You Get

Everything your business needs.
Nothing you don't.

One subscription covers your site and your automations — all built and managed for you. Add the full AI engine on Pro when you're ready to scale.

🌐

Professional Website

Fast, mobile-optimized, and built to convert visitors into booked appointments from day one.

🤖

AI Chatbot · Pro tier

Answers questions, qualifies leads, and books appointments automatically — even at 2am.

Automated Follow-Up

SMS and email sequences that fire the moment a lead comes in, so you never miss a sale.

📅

Online Booking

Clients book directly from your site or chatbot. Syncs with your calendar automatically.

📊

Lead Dashboard

Every lead, conversation, and booking in one clean view — know exactly where revenue is coming from.

Review Automation

Automatically request reviews after every appointment. Build your Google rating on autopilot.

🌐 Professional Website
A custom, conversion-focused website built and hosted by us. No WordPress, no page builders, no headaches — just a site that makes you look like the best option in town.
📱
Mobile-first design
Optimized for how your customers actually browse
Included
Fast load times
Sub-2 second load speed — Google loves it
Optimized
🔒
SSL + secure hosting
HTTPS, daily backups, 99.9% uptime
Secure
🔍
SEO-ready structure
Local SEO built in from the start
Active
🤖 AI Chatbot Pro tier
Available on the Pro tier. Sits on your website 24/7 — answers FAQs, qualifies leads, and books appointments without you lifting a finger. Trained on your business info so it speaks your language.
💬
Instant response
Replies to website visitors in under 3 seconds
Live
🎯
Lead qualification
Asks the right questions, filters out bad leads
Smart
📅
Books appointments
Syncs with your calendar, no back-and-forth
Auto
🌙
Works while you sleep
Captures leads at 2am so you wake up with sales
24/7
⚡ Automated Follow-Up
The moment a lead comes in, your system fires. SMS and email sequences that nurture, remind, and re-engage — all without you sending a single message manually.
📱
Instant SMS blast
Text fires within 60 seconds of a new lead
Instant
📧
5-day email sequence
Nurtures cold leads back into booked appts
Running
🔁
Re-engagement campaign
Automatically follows up with lost leads
Auto
🔔
Appointment reminders
24hr + 1hr reminders cut no-shows by 60%
Active
📅 Online Booking
Let customers book themselves in. Your calendar, your availability, your rules — all synced automatically so you never get double-booked.
🗓
Calendar sync
Google Calendar, Outlook, and more
Synced
Custom availability
Set your hours, block time off, and more
Custom
📲
Book via chatbot
Customers book directly in the chat widget
Seamless
Auto-confirmations
Instant confirmation sent to you and the client
Auto
📊 Lead Dashboard
One clean view of every lead, conversation, and booking. See exactly where your revenue is coming from and what your AI is doing — in real time.
📈
Live lead feed
Every new lead appears the instant it comes in
Live
🗂
Pipeline view
See leads by stage: new, contacted, booked, won
Visual
💬
Full conversation logs
Read every chatbot conversation in one place
Complete
📊
Monthly reports
Leads, bookings, and revenue stats emailed to you
Monthly
⭐ Review Automation
After every appointment, your system automatically asks for a review — at the exact right moment. More 5-star reviews = more trust = more new customers.
Post-visit review request
SMS sent 2 hours after appointment ends
Auto
🔗
Direct Google link
One tap takes them straight to your Google listing
Smart
📊
Review tracking
See how many reviews you've gotten this month
Tracked
🏆
Reputation score
Average rating displayed in your dashboard
Live
Who It's For

Built for local businesses
that want more customers.

If your phone should be ringing more than it is, Initial Win is for you.

Click any card to see exactly what you get ↓
💆

Med Spas & Aesthetics

Capture consultation requests 24/7, automate reminders, follow up with ghosted leads — no extra staff.

What you get:
Chatbot books consultations instantly
Automated post-visit review requests
SMS follow-up for no-shows
Upsell sequence for past clients
🦷

Dental & Chiropractic

Fill your schedule with online booking, recall campaigns, and a chatbot that answers insurance questions at midnight.

What you get:
Recall campaign for lapsed patients
Insurance FAQ via AI chatbot
Auto appointment reminders
Online booking 24/7
⚖️

Law Firms

Qualify leads before you pick up the phone. AI chatbot screens inquiries and books only serious consultations.

What you get:
AI pre-qualifies every lead
Practice area intake forms
Consultation booking automation
Follow-up for cold prospects
🏋️

Gyms & Fitness Studios

Automate free trial signups, class bookings, and membership follow-up on autopilot.

What you get:
Free trial lead capture
Class booking from chatbot
Membership win-back campaigns
Google review automation
🏠

Real Estate & Lending

Capture buyer and seller leads around the clock, auto-qualify, and book calls before competitors even see the lead.

What you get:
Buyer & seller lead capture
AI qualifies intent & timeline
Instant call booking automation
Long-term nurture sequences
🔧

Home Services

HVAC, plumbing, roofing — get a pro site that books estimates automatically and follows up until they say yes.

What you get:
Estimate request automation
Follow-up until they book
Seasonal re-engagement campaigns
Review requests post-job
How It Works

Live in 48 hours.
Running forever.

We build everything. You just show up to the call and start getting leads.

01

Book a 15-minute call

Tell us about your business, your goals, and how leads come in today. We'll pick the right plan and get started same day.

02

We build your entire system

Website, automation flows, booking calendar — all configured for your business. Pro clients also get the AI chatbot tuned to their brand + missed-call SMS recovery once A2P verification clears. You don't touch a single thing.

03

You go live in 48 hours

Your site is live and your automations are running. We walk you through the dashboard in a quick 20-min Zoom.

04

We maintain and optimize monthly

Updates, tweaks, and performance improvements every month — included. Your system gets smarter and better the longer you run it.

Live Activity — Right Now
🌐
Website live
yourbusiness.com — 99.9% uptime
Active
🤖
AI chatbot online
12 conversations handled today
Live
📩
Lead captured — Sarah M.
Via chatbot · 4 minutes ago
Auto
📱
SMS sent to Sarah
"Thanks for reaching out! Here's your booking link…"
Sent
📅
Appointment booked
Sarah M. — Thursday 11am confirmed
Booked
🔔
Reminders queued
24hr + 1hr auto-reminders scheduled
Queue
Review request ready
Auto-send 2hrs after appointment
Ready
Integrations

Works with everything
you already use.

Initial Win connects with 40+ platforms. Your data flows where it needs to — automatically.

Google My Business
Reviews & Local SEO
Facebook Ads
Lead Generation
Instagram
Social & Ads
Stripe
Payments
Twilio SMS
Messaging
Zapier
Automation
Slack
Team Notifications
Zoom
Video Meetings
LinkedIn
B2B Lead Gen
YouTube
Video & Content
TikTok
Social & Ads
Google Analytics
Reporting
+ 28 more integrations including QuickBooks, Shopify, DocuSign, Mindbody, Acuity, Calendly, PayPal & more
Plans & Pricing

One simple plan.
$297 a month.

A custom-built website, live in 7 days. Start with Starter — site + booking form wired into your CRM. Add Growth when you're ready for email follow-up, calendar booking, and the review funnel.

The Plan
Starter
Custom-built site, live in 7 days. Booking form wired into your CRM so every inquiry lands in one place. Manage your leads on the go from the Lead Connector mobile app.
$
297
/mo
Custom build · No contracts · Cancel anytime
  • Custom-built website
  • Hosting + domain pointer
  • Booking form wired into your CRM
  • Lead Connector mobile app (manage leads from your phone)
  • 1 site update per month (text, photos, hours, etc.)
  • Live in 7 days · No contracts · Cancel anytime
You're paying for
Starter Plan
$297/mo
Pay monthly. No contracts. Cancel anytime in your dashboard.
Get Started →
Build starts same day
Live in 48 hours or less
Secure checkout via Stripe
Cancel anytime, no contracts
Full AI Engine
Tier 03
Pro
Everything in Growth, plus the AI engine + missed-call SMS recovery. AI chatbot handles web, Instagram, and Facebook conversations 24/7. Missed-call text-back fires within 30 seconds on every unanswered call (carrier registration required — separate A2P verification form).

The math: Recovered missed calls + chatbot-captured leads typically book 4–6 extra appointments/month. At a $300+ average job value, the plan pays itself back in the first week — every additional booking is pure margin.
$
997
/mo
Custom build · No contracts · Cancel anytime
  • Everything in Growth
  • AI chatbot — web, Instagram, Facebook
  • Missed-call text-back (instant SMS)
  • Unlimited site updates
  • Dedicated AI prompt tuning (first 30 days)
You're paying for
Pro Plan
$997/mo
Growth + the full AI engine. Most clients add at month 3–6.
Get Started →
Build starts same day
Full AI system live in 48 hours
Secure checkout via Stripe
Cancel anytime, no contracts
Hosting Only
Just need a site live? $97/mo — hosted & maintained, no automation.
Get Hosting →
Build starts same day
Live in 48 hours
No contracts
Cancel anytime
We handle all the tech
Custom / Elite DFY
Need lead gen + done-for-you fulfillment? Apply for a custom build.
Apply →
— FAQ

Real questions, straight answers.

What if I already have a website?
Keep it as a backup. We point your domain at the new Initial Win-hosted site once you approve it. If you don't see better results in 30 days, we hand the keys back, no charge — and your old site is still right where you left it.
If I cancel, do I lose my website?
Your domain stays yours, always — we release it back to your control immediately. The website itself is part of the monthly service: when you cancel, the site goes offline within 7 days. If you want to permanently own the site files + transferable hosting, that's a one-time $2,500 transfer fee. Most clients never need this — but the option's there if you want full ownership.
What's under the hood?
A modern stack: edge-hosted website (fast on every device, globally), an enterprise-grade CRM + automation engine, a dedicated AI layer for voice + chat, and Stripe for billing. We integrate natively with Google Business Profile, Instagram, Facebook, SMS, and 30+ other tools your business already uses. You don't have to manage any of it — we run the whole thing for you.
Do you guarantee results?
No one honest can guarantee specific lead numbers — they depend on your market, pricing, reviews, and effort. What we DO guarantee: your site is live in 7 days, your automations fire reliably (Growth+), the AI chatbot responds within 5 seconds 24/7 (Pro only), and you can cancel anytime with no fees. We bet on you staying because the system works — not on locking you into a contract.
How do I know the AI will represent my brand well? (Pro only)
For Pro clients, two things: (1) we tune the chatbot's prompt with your business info, hours, services, FAQs, and tone before going live. (2) For the first 30 days, we monitor chat transcripts and refine the responses where the AI stumbles. By day 30 it sounds like a senior team member who's been at your business for years. You can review every conversation in your dashboard anytime. Starter and Growth plans run on automated workflows (email follow-up, calendar booking) without conversational AI.
How long until everything's live?
Your site goes live in 7 days. Email follow-up sequences fire from day one — no SMS carrier registration delays. The whole automation stack (booking calendar, review funnel, email follow-up) runs over email so it works the moment your site launches. SMS-based features only kick in on Custom builds where we handle the A2P 10DLC registration on a per-client basis.
Get Started Today

Get started
this week.

Tell us about your business, pick your plan, and we'll have your site live in 7 days.

Live in 7 days
No contracts, cancel anytime
We handle all the tech
Book your free strategy call
No pitch, no pressure — just a real conversation.
New lead captured 🎉
Via booking form · initialwin.ai
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